Cookieless is a word that arose to define the disappearance of third-party cookies , also known as third-party cookies.
Cookies are those data that are registered in the browsing history of a user and third-party cookies , or third-party cookies, are those that are installed by a company other than the owner of the website that we visit or also those that install the services advertising to display your ads more assertively, doing remarketing , for example.
In the case of the number of users using Google Chrome, Google collects this data, using it, for example, to optimize Digital Marketing campaigns .
However, on January 14, 2020, Google announced that third-party data would no longer be available to companies and that there would gradually be a discontinuation process that would end in 2022. However, that period was recently extended until 2023 .
In this way, cookieless makes it more difficult for marketing professionals to track users to better understand their behavior , as well as evaluate the result of Digital Marketing strategies and obtain other types of information.
What is the origin of cookieless?
The disappearance of third-party cookies is not something new , the idea of cookieless arises with the application of the GDPR, the General Data Protection Regulation of the European Union, in 2018, since this document considers cookies as data of personal information .
Almost at the same time, the Organic Law on Data Protection in Europe came into force in 2018. With this law, companies needed the explicit consent of users to use any data obtained in their advertising campaigns .
Likewise, various countries began to create limits and restrictions for the handling of cookies and the need to notify the user about their storage. Today, it is rare for a website that does not show you when you enter an ad informing you or asking for your consent to the use of cookies.
From these regulations, cookieless is gaining more and more strength and even browsers like Safari and Firefox had already taken the initiative , long before Google, to block cookies.
